Author Pages and Their Relationship with E-E-A-T & YMYL

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It’s a time of renewal at MD Marketing Digital, and for the new blog that’s launching soon, the content for my author page was missing. And that means it’s time for the awkward moment of talking about yourself.

Looking for examples to see what other blog authors write on their pages and shape my own, I found a wide variety of examples and types of author pages, depending on the author’s field and expertise. That’s how this article came to be, to debut mine.

The first thing I ask myself is whether anyone albania mobile database actually reads author pages. Before working in SEO, I don’t think I did, and I’d bet that few of those reading this do either. But I do know “someone” who is interested in author pages, and that’s this corporation called Google, whose opinion matters a bit more than ours. But why are author pages important? The answer is simple: E-E-A-T.

As Tomás explained in his article about RaterHub, E-E-A-T is composed of four factors: expertise, experience, authoritativeness, and trustworthiness. Google’s ranking systems aim to reward original, high-quality content based on perceived E-E-A-T.

A concept closely tied to E-E-A-T is YMYL: Your Money, Your Life. YMYL topics include news, finance, shopping, fitness, health, and security—areas where trust in the author could directly affect someone’s physical or financial well-being.

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How to Demonstrate E-E-A-T with Author Pages?
What would you do to demonstrate it in the real world? Would you look for your university diploma, print out a CV, or show your achievements or recognitions? That would be the right thing to do, so why not do it in the virtual world?

One of the ways any website can demonstrate E-E-A-T to Google is through author pages. Google pays a lot of attention to who wrote a piece of content and whether that person has enough experience or knowledge to publish on that topic.