What is social proof in marketing - how to work with it?

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Previously, to buy a product, a person only needed to see it, and the thought of buying came instantly, since there was not much variety. Today, before spending their hard-earned money, users study all the characteristics, read reviews and recommendations. In marketing, this is called social proof , and many companies actively use it. AdButton specialists have examined this term in detail and found out how it works.

How Social Proof Works
This term comes from the English language, originally Complete cell phone number list it sounded like social proof . Psychology plays a big role here: when it is difficult for a user to make a choice independently, he focuses on the opinions of others.

For example, you need to choose a washing machine, and you like several models of the same brand. Before you decide on a choice, you will type each model into a search engine, read reviews about it. The higher the rating and the more positive reviews a washing machine has, the more attention it attracts.

Common types of social proof
Marketers have studied this issue for a long time and have identified the most effective methods of social proof that have proven themselves to be excellent.