With so much purchasing power at hand

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To this day, prejudice deprives LGBTQIA+ people of acceptance, presence, freedom and even basic rights. Given all this, the LGBTQIA+ community seeks much more than simply celebrating individuality. Their struggle is to have their existence recognized, respected and valued in society. And marketing actions that involve this audience cannot ignore this.

What should Marketing for the LGBTQIA+ public promote? Studies afghanistan whatsapp data point to the LGBTQIA+ public as one of the most profitable for business. According to research by Out Leadership, an international association focused on developing initiatives for this market, the financial availability of LGBTQIA+ people in Brazil is close to R$ billion per year — which corresponds to around % of the country's GDP.

(and less ceremony in disbursing it), pink money has become a point of attention and gained more weight in company planning. But winning over and selling more to this audience is still a big challenge.What do LGBTQIA+ people expect from brands?Considering that the LGBTQIA+ market requires issues beyond individual ones to be satisfied, marketing planning needs to deeply investigate the nuances of the causes that involve this audience.