Properly prepare inbound and automation

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The planning and implementation of the inbound strategy can be individually adapted to the needs and size of the company.

Another aspect is this:
With the development and advancement of the inbound methodology, various software solutions for marketing automation have also emerged on the German market.
This term suggests that there is software that takes a lot facebook database of work off the marketing department, sales and customer service and does this fully automatically. Software like HubSpot already achieves amazing things here.

The reality, however, is a little more differentiated. Part of a successful inbound marketing concept, including the appropriate software, is intensive planning and preliminary considerations.
For example, important questions must be answered, such as

who is (or are) my buyer persona(s)?
what are my marketing goals?
What pain points do my personas bring with them?
A comprehensive digital strategy should also be used to ensure that the conditions for cross-departmental, technical networking within the company are in place.

The complex process of switching to the inbound methodology therefore deserves professional support from an inbound marketing agency, or better yet: a digital agency.

Read more: Tackling digitalization: Steps from the current state to the digital roadmap

Let's talk about it...
We at LANGEundPFLANZ digital are pioneers of the inbound methodology.
We are convinced that inbound is the future that has already begun.
And we want to convince more customers of this and make these customers more successful.

As experts, we offer specialist knowledge in the disciplines necessary for successful inbound marketing: SEO, SEA, data management, web design and web programming, and we know
that inbound marketing is the right method for customer acquisition in the digital age.