43 Best Call to Action Phrases Proven to Increase Clicks and Leads

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You can’t underestimate the relevance of call to action phrases in digital marketing. These phrases are crucial in converting website visitors into leads and customers .

A potential customer has connected with your business in some way, such as signing up for your mailing list. On the other hand, a customer has gone a step further and made a purchase, investing in your product or service.

While having increasing website traffic and engagement is great, it’s conversions that really drive success in your customer journey. That’s why you need to think carefully about your call-to-action phrases.

Call to Action Statistics and Interesting Facts
Before we get into tips and strategies, let’s discuss some call-to-action facts and statistics that show how important CTAs are:

Embedding CTAs in videos can increase click-through greece phone number list rates by up to 380% .
Personalizing CTAs can improve their performance by 202% compared to basic CTAs.
Calls to action with more white space and less visual clutter can increase conversion rates by up to 232% .
Including an arrow on your CTA button can increase click-through rates by 20% .
With these facts in mind, how do you choose the best call to action phrases for your content?

What Does Call to Action Mean?
CTA, or call to action, refers to a command or instruction that is intended to elicit an immediate response or encourage immediate action from the audience.

Calls to action are commonly used in sales and marketing to guide users towards actions that benefit the business.