But now, it’s the personas that are on the rise

[trickseobd]

Your main obstacles are the lack of budget to invest in new solutions, the excess of tasks and the difficulty of time management, and the little manpower available to put all your ideas into practice. What is the difference between persona and target audience? If you work in a marketing team, you are probably already used to using a target audience in your campaigns.

. After all, are they the same thing? No, persona and target bangladesh whatsapp data audience are different. The target audience emerged in the context of marketing, when brands started to put the consumer at the center of their strategies. Instead of creating campaigns for a mass of consumers, they began to segment markets by age, location, gender, income, education, interests, etc.

, in addition to psychological and behavioral characteristics. The target audience, therefore, is the definition of a segment of people with common characteristics that the brand chooses to target its campaigns and advertisements. We could describe, for example, the target audience of a university entrance exam campaign like this: high school students, aged between and years, residents of the state of são paulo, with family income between r$ and r$ they are in the transition phase from school to university, looking for greater independence from their parents.