Make it easy for the other person to say

[Shishirgano9]

Be aware that you are not having a sales pitch.
They are doing research and just want to learn from your interviewee. This is especially important when they are non-customers. Don't get them to commit to an hour-long sales pitch; get them to tell you about their life, their work, and their challenges.

3. yes.
Take care of everything for your potential interviewer - suggest times but be flexible or let them choose a time. Send a calendar invitation with a reminder to block their time.

4. Determine how many people you need to interview.
Start with at least three to five interviews for each persona business owner database you want to create. If you already know a lot about your persona, that might be enough. You may need to conduct multiple interviews for each category of respondents (customers, prospects, and people who don't know your company).

When do you know that you have interviewed enough people? Well, when you start to expect or predict what your interviewee will say: you have found a pattern and can internalize it.

5. Determine what questions you will ask.
After a quick small talk and your thanks, it's time to start with your questions. There are several categories of questions you should ask in persona interviews to create a complete personality profile.

This blog article can help you:

Give your buyer persona a face with these 20 questions

Or would you like to download our checklist now ?