What does an HR brand manager do?

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The strategy developed by him is designed to strengthen the brand's position in the labor market. And also to attract and retain competent personnel. Increase staff loyalty. Increase employee engagement. The HR brand development manager plays an important role in creating a positive employer image: Analyzes the labor market. Monitors network platforms. Directs the company's HR strategy.

Initiates marketing campaigns. Improves internal communications. The result of his work directly affects the ability to attract and retain personnel. Such activity requires job seekers database understanding: Brand management. Marketing. Psychology. Corporate culture. People management. Strategies. Building trusting relationships with the target audience. To complete these tasks, you cannot do without skills in working in social networks and other digital channels.

79% AR 0.23% Reward up to 4 875 ₽ +48 More offers What does an HR brand manager do? The brand manager is engaged in a wide range of tasks. They are related to the development and promotion of the employer's image. Let's dwell on the main areas of his activity. The responsibilities of the HR brand development manager include: Developing a strategy. Creating an EVP (Employer Value Proposition) — a value proposition for the applicant. It communicates the benefits of employment at the company. Communicating corporate culture. Informing about the position, values, principles of attitude towards personnel at the enterprise. Ways of transmitting information are social networks, the official website of the company, the media.