If a prospect hands over a business card, you just got a lead. But what does the same process look like when it comes t

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You can still collect phone numbers, especially if you run a business that is heavily driven by sales teams . However, most marketers today are more interested in getting email addresses.

Emails are easier to receive than phone calls. There’s no need for either party to think on their feet, and you can automate the marketing process to reduce manual work.

Let’s say a prospect finds your website using a Google search. They read the page and find themselves intrigued by your copy. Then they see a sign-up option , like a top bar.

What is a Lead? And How to Get It?

Prospects want your free tips and advice, so they type in their email address and click “I Want In!” Now you have a lead.

It sounds easy enough, but you’re competing with a lot of other mexico phone number list people in the same field for email addresses. Plus, getting leads is just the beginning.

Once you have a lead, you have to maintain it.

What is Lead Nurturing?
What is Lead Nurturing?

Lead nurturing is the process of helping your prospects make a purchasing decision. Ultimately, you want your prospects to choose your product or service over someone else's.

Lead nurturing is giving your prospects what they want, need, or expect — and sometimes all three. You also have to time your messaging right, so you don’t rush the sale .