Early brand introduction

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The most important part of your video ad is the beginning. Introduce your brand early in the video, which is likely to lead to higher user retention and brand recall. Try to place your brand authentically in the video so that user algeria mobile database s don't feel like you're just trying to sell them something, but instead feel like you're trying to inform them or, even better, educate them.

Authenticity plays a huge role
Advertisements are pouring out on users from all sides. So try to stand out, be real. Try to appear more spontaneous and friendly. You no longer have to spend thousands or even tens of thousands or hundreds of thousands of crowns on expensive professional advertising productions. On the contrary, shoot your own advertisement on a mobile phone with a quality camera. Don't be afraid to visualize the advertisement in the style of a vlog.

While it may be more difficult to get your brand involved in this type of video ad, these types of video ads will bring you higher conversions. Go beyond the traditional corporate tone and make your brand more accessible to people.

Understand who Instagram users are
Remember that Instagram has a younger audience. Over 60% of Instagram users are between the ages of 18 and 34. So tailor your ads to this audience, their preferences, and their behavior.

Don’t be afraid to use popular music or current video trends in your video ads. Create content that seamlessly integrates into their digital experience. By better connecting with this audience, you’ll build relationships and foster stronger connections, which can lead to long-term user loyalty to your brand.

Be creative
Unfortunately, there is no exact guide that would guarantee success, but you should always pay attention to creativity and authenticity. Creativity has no limits, so dive into the Instagram vortex and don't forget the previously mentioned points that will make your journey easier.