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Statistics on Social Media Usage 2019
Which social media channels are suitable for your B2B company?
Web 4.0 is changing communication dramatically. The Internet connects objects, supports us in our everyday lives and serves as a digital storage location for our data. Information is filtered using algorithms and we only receive information that really interests us and fits our personal environment. Our customers also expect information and not advertising - namely:

24/7
platform-independent
emotionally
partnership
Social channels enable companies to enter into a dialogue cash app database with their customers on an equal footing. In addition, most users spend a large part of their online time on a few social networks. They are not only used for interpersonal interaction, but are also used as sources of information. The following graphic shows what happens in our world in one internet minute:

internet-minute-2018

As you can see, the marketing potential of social networks is immense. But which channels are particularly popular in Germany?

Facebook
With almost 2.3 billion active Facebook users worldwide and 32 million in Germany , this social network has a particularly wide reach. According to the ARD/ZDF online study, 19% of the total population in Germany uses Facebook every day. Men and women are equally represented. In addition, people from a wide range of age groups log in.