Facebook Ads Vs. TikTok ads: Head to Head

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Now it’s time for a good old social media showdown . Now that we’ve compared TikTok ads and Instagram Reels ads, it’s time to compare Facebook and TikTok in a few key marketing areas and see how th luxembourg mobile database ese paid social platforms stack up against each other.

Costs
Both platforms have similar average prices when it comes to their average CPC . In terms of average CPM, Facebook is significantly cheaper than TikTok. As a result, Facebook clearly wins in this category, allowing brands to achieve more cost-effective reach.

But it's worth remembering here that the cost of your campaign can be affected by many factors, including your chosen target audience, ad formats, bidding strategy, and industry.

Demography
Now let's break down the demographic profiles of the audience on Facebook and TikTok.

TikTok is known for its extreme popularity among the younger generation – and the data backs it up. It’s incredible that a whopping 41.7% of users fall into the 18-24 age group. 31% are between the ages of 25-34, while only 24.1% are over the age of 35.

Facebook attracts a wider mix of age groups . Only 22.6% of Facebook’s audience falls into the 18-24 age group. 31% of its audience is in the 25-34 age group, making it the platform’s largest segment. Older generations are also represented on Facebook. 41% of users are over 35, compared to 24.1% on TikTok.

What does this mean for traders?
If you want to focus on targeting ads to Gen Z and younger millennial shoppers, TikTok is the place to be. The TikTok platform has a huge impact on younger audiences, and data suggests that 40% of Gen Z prefer using TikTok over searching on Google.

If you want to target younger generations, Facebook offers the opportunity to build a user base and also significantly greater reach. Facebook boasts a total of 2.96 billion monthly active users. While TikTok only has 1.2 billion monthly active users.

Targeting
How to target audiences across Facebook and TikTok? In this regard, it must be mentioned that it is quite standardized. Both platforms offer basic options such as:

demographic targeting;
targeting interests;
behavioral targeting;
device targeting.
Advertisers can also create custom audiences based on pixel data on Facebook and TikTok and generate Lookalikes based on these segments.

The main difference is that Facebook has been using and collecting audience data for a longer period of time than TikTok. Facebook launched its first advertising platform back in 2007. TikTok ads only launched in 2020. This is a significant head start for Facebook. This means that the Facebook platform has access to a greater amount of audience insights and user data that can be used to improve campaign performance.