As Jay Kang of Referral Rock says, "Our main goal is to constantly find new queries, determine where those queries are in the sales funnel, and write the best content."
The point is that people turn to search engines when they are looking for answers to their questions, and providing answers to them is an effective way to generate leads and drive sales.
As Andrew McLoughlin of Colibri Digital bahrain phone number list Marketing explains, "Companies regularly come to us because we rank them for the digital marketing services they are looking for."
Another area that goes well with content marketing is social media. Obviously, you can use social media to promote the content you publish on your site. But you can also take it a step further and create content that is designed exclusively for publication on a specific social network.
For example, Cass Polzin explains how Accelity Marketing uses LinkedIn video to generate leads:
"It all started when our CEO Jackie Hermes, working with Urban Misfits, created LinkedIn videos discussing business and life lessons. She quickly grew her audience and in doing so brought a human touch to our marketing that is often missing in the B2B industry."
"Right now," Polzin says, "our entire team creates videos on LinkedIn. It does wonders for growing our brand's audience, and it actually drives sales for us."
But before you decide whether to promote your site's content on social media or create content specifically for one social network, you need to decide which network to focus on. Our respondents offered several suggestions:
Instagram - "It may come as a surprise," says Jonathan Aufray of Growth Hackers, "but Instagram is actually a fantastic destination for B2B lead generation. Instagram can be very effective when done well. First, post quality content regularly. Then engage with your target audience and followers by commenting and sending direct messages."