Does your content meet user intent?

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Once you have a list of keywords in your spreadsheet, map them to your top navigation URLs as a starting point and use the long-tail keywords to build themes for your content calendar.

Create content that values ​​and converts
Create a content marketing strategy based on your keyword research. This will allow you to develop authority on topics and fulfill user intent across your entire sales funnel. By creating high-quality content, you wil paraguay mobile database l help your business become a thought leader in your industry.

These factors most influence content rankings:
User intent:


Does it answer as many questions as possible and provide a satisfactory answer?
Length: The ideal blog length, according to HubSpot research, is between 2,100 and 2,400 words. Does this mean that blogs with short posts should be over 2,000 words? Of course not. It just means that longer content that satisfies user intent tends to perform better and aggregate more links. We’ve seen 300-word posts outperform 2,500-word pages. But there’s also been plenty of long pieces of poor quality content. Make sure your content provides readers with both value and a solution. Create the length of your content as needed.

Media: You may tend to focus on blogs and written content. But infographics, podcasts, and videos can also help your content. You can mix and match content by supporting videos on YouTube, using PDFs, or blogging on your native website.

Originality: Content that ranks high tends to provide readers with something completely unique. Whether it’s original research or a different perspective on a topic that sparks conversation.

Reciprocal linking: A great way to help your pages get indexed is through linking. Get the added value of links and give readers another resource to read your quality content.

Hyperlinking: For the same reason, external links are often overlooked by website owners, but we still believe they improve UX and lend credibility to your site. For example, if you blog about a medical topic and link to a medical journal, you are telling Google and users that your research is likely accurate.

Scannability: Content that is easy to scan and read typically provides higher retention rates and a better user experience. We recommend keeping paragraphs short (one to two sentences) when writing and breaking up text with images, ads, videos, or at least using spaces.

We generally like to create column posts and use long-tail keywords to create subtopics. So each step of this tutorial could represent a subtopic and our strategy could become more detailed.

You also need to consider writing content for each stage of your sales journey. While blog posts and informative content are great for driving traffic, you also need to create strategies to convert web traffic into sales or subscriptions once new visitors arrive on your site.

The sales funnel typically consists of three broad stages:
Awareness: This is the stage where people first discover your website. Informational content can include reader contributions, Q&As, traditional blogs, expert summaries, press releases, e-books, actual books, or anything informative.
Consideration/Interest: This stage is where you connect with previous visitors to generate interest in your business. Some content in the consideration stage includes webinars, e-books, or anything else that can get people to complete an action, such as signing up for a newsletter, downloading a PDF, etc.
Decision: In the final stage of the sales funnel, the prospect decides whether or not to purchase the products or services you offer. Decision stage content can include some of the same forms of content above, but packaged in an offer designed to complete the sale.
CRM: You can often find sales funnels on a customer relationship management platform much more complex, but they should give you at least a basic overview of how to approach your inbound marketing strategy using content marketing.
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