Basics of working with marketplaces, including registration, creation and management of accounts on various platforms.
Strategies for promoting products on marketplaces, including SEO, contextual advertising and other methods.
Competitor and market analysis to identify opportunities for growth and sales optimization.
Inventory and logistics management, including integration with accounting and warehousing systems.
Working with reviews and ratings, including reputation management and handling negative reviews.
Using analytics tools to track the effectiveness of advertising campaigns and sales.
Fundamentals of marketing and branding, including creating a unique selling proposition ig data (USP) and brand strategy.
Working with graphic editors Photoshop, Adobe Illustrator and Corel Draw to create visual content.
Fundamentals of usability and UX design to improve user experience on marketplaces.
The course duration is 6 weeks.
The program of this course includes:
Creating a strategy for entering the marketplace and developing a product category.
"Marketplace Manager" by Maed
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