How do you calculate search volumes? Understanding

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how the system handles types of information will influence how you assign value to certain terms, make keyword and content selection decisions, and impact the ROI of your search marketing efforts. Understand where the raw data is coming from (i.e., from analytics, log files, or a custom tracking pixel).
Can this system track millions of searches , visits, website pages, etc. bulgaria mobile database It is essential to know whether the platform is a true enterprise solution or a simple tool that may not be scalable for your business needs. Limiting the number of keywords, pages, or traffic tracked could impact your system usage or significantly increase costs.
Do you support international search? There are many nuances to international SEO that can confuse even the best SEOs. Find out if the numerator used to calculate average search clicks or average search volume in the platform is normalized for global or local (in-market) search, and whether search positions are calculated from within a country or remotely. Does their tool provide recommendations for hreflang coding ? Will it manage page relationships and routing recommendations? Misuse of international data could impact the ROI of your search marketing efforts.
How do you track and report on search results? You'll want to know if and where your site was listed on the results page. For example, did your listing appear in web search results, in the In the News segment, in an in-depth article, or in video results? This placement and reporting feedback helps quantify strategic and tactical efforts.
Does your tool help customers understand what competitors are doing and gain actionable insights? What are the most important features of a tool for providing competitive research? Competitive research is a standard feature of virtually all enterprise SEO platforms - however, the scope and price vary from vendor to vendor. Find out what level of competitive and vertical industry data is provided and make sure it meets your requirements.
How robust and flexible are the reporting options? Different users have different reporting needs. Find out if reports can be customized and automatically delivered to different users and user types, and if data can be exported in CSV format.
Where are the reports you can use? Enterprise tools have dashboards and generous amounts of data, but it’s important to understand how (and which) reports can be immediately beneficial to your business. A good sales team will understand your company’s goals and KPIs and will have reports ready or can run them in real time. This is data that can be passed to the appropriate teams and acted upon immediately.
What other meta information does your system collect that can be made available through an API? The ability to track search traffic data from the front of the funnel all the way to sales data in a CRM or business intelligence (BI) system will help you more accurately calculate your return on investment.
Is there a built-in workflow system that allows me to coordinate the work of marketing, content, web development, and social media teams across the organization? SEO can’t work in isolation. A true enterprise platform should provide built-in workflow management that includes assigning tasks, managing, and tracking their completion rates across groups.
What does the onboarding process involve and how long will it take? What are the training options (i.e. is it online only, or will you send people to our site to train us on-site)? Be sure to find out what is included in the onboarding and support price and what is at an additional cost.
What kind of ongoing support and client engagement will your accounting team provide? How will you evaluate our use or non-use of the platform’s features? One of the most common reasons why a company moves away from an enterprise platform is due to its lack of use. The vendor should be prepared to address this issue and specifically outline how the tool will creatively engage users and bring them back into the environment.
What new features are you considering? What is the long-term plan and launch dates? The SEO landscape is constantly changing, and new features are coming out quickly from Google and Bing to further leverage digital assets. How quickly do they respond to the introduction of new SERP features and start following them? It is important to understand the level of innovation and the ability to add and follow new technologies. It is also important to know the vendor’s schedule for releasing new features and their ability to meet tight deadlines. This helps to build long-term trust and an expectation that the vendor will always be on the cutting edge of SEO.