The end goal that you hope a visitor will achieve through your brand is conversion metrics. Your conversion could be a sale, a subscription, a download, a registration, or many other things. Again, this is where a tool like Google Analytics can come in handy.
Average Purchase Value/Average Order Value : The average value of each purchase made by your customers.
Average revenue per customer: How much the average customer spends on a brand, determined by dividing annual revenue by the annual number of customers.
Conversions: The number of conversions over a period benin phone number list of time (conversions can be defined as the final action you want users to take on your site. Examples could be: email subscriptions, downloads, registrations, widget or tool installations, etc.).
Conversion rate: The percentage of users who complete a desired action, called a conversion, determined by dividing the number of conversions by the total traffic for the period.
CPA (cost per acquisition or cost per action): The dollar amount of what a brand pays to get attention.
Cost per Conversion: The dollar amount of what a brand pays for a conversion.
New Visitor Conversions: The number of conversions made during a period of time by new visitors to a brand's website.
Return Visitor Conversions: The number of conversions made by visitors over a given time period by returning to a brand's website.
RPC (Revenue Per Click): The average amount of revenue per click on paid advertising.
Social Conversion Rate: The percentage of total conversions that can be attributed to social media, determined by dividing social media conversions by total conversions.
ROI or Return on Investment: The revenue generated from social media efforts divided by all known social media expenses.