The Blue Ocean: no PVP

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Standing out from its main competitors, the company launched the Nintendo Switch in 2017, the first console to integrate desktop and portable devices.

Sales were a success: 7.63 million units in just 6 months. According to Igor Andrade, a journalist mom data who is an expert on Nintendo, a large part of this is due to the public that has been following the brand for decades.

Returning to Iwata's words, is this the channel he was referring to? Nothing prevents the platform from becoming a new smart device for interaction and creation of relevant content, based on the large number of sales and updates.

It is no exaggeration to say that content is to Nintendo as Luigi is to Mario. Based on content marketing, the company will be able to show itself as a pioneer once again.


It is no news that the gaming industry is dominated by two giants. The first is Sony, with the Playstation 4, which sold more than 75 million units by January 2018. The second is Microsoft and its Xbox One, with more than 35 million sales.

Meanwhile, Nintendo is running ahead, with 14.5 million Nintendo Switch units sold. But that's not exactly a problem.

Unaware of the war between companies, she used the Blue Ocean strategy , an allegory portrayed in the book of the same name. Basically, she states that the best way to overcome competitors is to not try to overcome them. In other words, no player versus player .

Nintendo does not intend to attract owners of other consoles, but anyone who wants to have a gaming experience. Unlike the Red Ocean, where blood is spilled due to competition, the Blue Ocean can be navigated calmly.

In other words, the goal is to be fun and to focus on the consumer's feelings, not on the product itself. That's called getting to know your persona . After all, there are consumers for every type of product. You just need to learn how to talk to them.

The Switch is the first hybrid console to be produced precisely because of that adaptation to the public. For Nintendo, the games were made for fun, focusing on an audience that is not so specific, but that also does not find a crowd.