Abusing the sending frequency

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The frequency of your newsletter is an element that must remain constant. When the user subscribes to the newsletter, among the benefits of this subscription is the regular sending of information from your company, whether weekly, monthly, bi-monthly, etc. If you reduce the frequency of sending, you are not fulfilling the benefits of the subscription, in the same way that if you increase the frequency you abuse their trust. The recipient expects what has been promised, no more and no less.

Depending on the type of company and the content you offer, you will need to send one newsletter rich people data or another. If you have an online store with a high volume of offers, you can offer one or two newsletters per week. If you have a blog, a monthly newsletter with your most relevant articles is more than enough. And if you are a creative or designer with less regular updates, it is more convenient to send a bi-monthly newsletter.

3. Not segmenting your contact list
After sending your first email marketing campaigns, it is interesting to see the response they have had from your recipients. Before sending the email campaign, it is advisable to use A/B testing , a tool that sends two tests of your campaign to two preselected groups of recipients. This way, you can check which of the two versions works best.