It might bring a lot of traffic

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Additionally, if you are targeting users who intend to purchase books, you can include that term and focus your content on answering that search.
You might think, “But I want to rank for the main keyword. It gets a lot of traffic!” Indeed, but if you rank on page 10 for that query, you won’t get much benefit from it. but nothing that will convert into sales or inquiries.

Therefore, we advise starting with the less competitive long-tail keywords . Once you have written several articles on related long-tail keywords and are ranking for them, you can target a term that is close to the main term.

Going back to the “educational books new zealand cell phone number list for autistic teens” example, you could write about “educational books for autistic preschoolers,” “picture books for autistic children,” and “reading stories to your autistic child” as well. This way, Google will notice that you have plenty of specialized content on this topic.

If you gather all of that knowledge into one main article, for example, “educational books for autistic children,” and make sure that all of your long-tail articles link back to this main article, you will increase your chances of ranking for the main article.

If this works, you can start writing high-quality content about other types of educational books for children. Slowly but surely, you will be getting closer to the main terms. We call this a cornerstone content strategy.

Higher conversion too!
Less competition isn't the only advantage of writing about long-tail keywords. If you focus on a niche, your visitors will more easily convert into customers, newsletter subscribers, or whatever you're looking for, especially if you respond to their search intent.

Let's say your visitors are looking for a very specific type of book. If they land on your site, which specializes in exactly those types of books, they'll likely find and buy the books they're looking for.