Despite being owned by Alibaba, Lazada operates autonomously and retains its own brand identity. The acquisition has allowed Lazada to leverage Alibaba's technology, logistics and e-commerce expertise to further enhance its services and expand its market reach.
Lazada has also received investments from other companies and venture capital firms, recognizing its potential in the fast-growing e-commerce market. These investments have fueled Lazada's expansion and driven its continued success.
Lazada's mission statement is “to bring the world to Southeast Asia and provide a gateway truemoney data for Southeast Asian brands to reach international consumers.”
Lazada Mission Statement - Lazada Business Model
How Lazada Works
Lazada’s business model revolves around its digital platform, which allows customers to browse and buy products from various categories, including electronics, fashion, home appliances and more. To start using Lazada’s services, customers can create an account on Lazada’s website or mobile app.
Lazada Mission Statement
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