Throughout the 20th century, Hertz continued to expand its presence both domestically and internationally. The company developed partnerships with airlines and hotels, giving customers easy access to rental cars at airports and popular travel destinations. Hertz also became known for its wide range of rental options, catering to a variety of customer needs, from fuel-efficient cars to luxury vehicles.
In 1926, General Motors bought the company, but John Hertz bought it back in 1953. The company zalo data continued to innovate, introducing services such as the Hertz Fun Collection, which allows customers to rent premium and specialty vehicles for special occasions or leisure time.
In the 21st century, Hertz faced new challenges and opportunities due to technological advancements and changing consumer preferences. The rise of ride-sharing platforms and the shift to a sharing economy presented threats and opportunities for the car rental industry. Hertz responded by launching its car sharing service, Hertz 24/7 , offering customers a flexible and convenient alternative to traditional car rental.
customer experience through digital innovation. The company developed a mobile app that allows customers to easily book and manage their rentals and access additional services such as roadside assistance and loyalty rewards.
In recent years, Hertz has focused on improving the
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