Getting to know your buyer persona better

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Build audience
As we said in the previous point, research is part of consumer behavior via the web , but they will not always be ready to buy. Content marketing builds an audience that, at some point, can become consumers. This is done through content that educates and nourishes them with information relevant to their daily lives. In this way, you not only prepare users for the purchase, but you also attract the most suitable people for your business, those with the most potential.


If you have an e-commerce site , you probably already have a good idea of ​​your buyer profile vk data . However, a content marketing strategy allows you to deepen your knowledge of your buyer even further. Although you have the role of "informant" when offering content, you also receive information in the form of comments, reactions and even behaviors within your website , where you can analyze, for example, the actions that generate the most conversions or the most searched topics.

ebook about people

Customer loyalty
The cost of acquiring a new customer is too high to let go of the one you've already acquired. Investing in content marketing helps you maintain contact with those who have already bought from you. You can offer content that resolves questions that have arisen after the purchase or even solves new problems (opening up new purchasing opportunities).

Content marketing strategies for e-commerce
Below, I present 4 content marketing strategies applicable to e-commerce that you should keep in mind:

Special attention to descriptions
Remember when I said that a lack of information creates distrust? Don't make that mistake! Use the description space to provide the full value of your product and offer the essential information that the consumer expects to find. Invest in keywords and try to create attractive texts that awaken the desire to buy.