The power of generative AI (GenAI) seems to have no limits. Every day, we see new barriers being broken and new use cases that no one thought possible.
And yet, I can’t help but notice that most of these advances we’re hearing about revolve mostly around content creation. While remarkable in its own right, this begs the question: Are we truly harnessing the full transformative potential of generative AI?
Don’t get me wrong: These are some mind-bending greece whatsapp number data achievements. I recently read about a film producer who created an entire feature-length film solely using generative AI – from script development to video and audio creation – and the results were worthy of being shown in my local megaplex.
But in business, we’re mostly pointing GenAI at everyday tasks – “write this better,” “summarize this,” or “generate code to do this.” These examples – as groundbreaking as they are – are largely complementary to how businesses are run. Peripheral AI features like this will quickly become commoditized table stakes, providing competitive advantage for neither the vendors that sell them nor the enterprises that use them.