2. Optimize online reputation and positioning on Google

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In addition, after the pandemic, travelers are looking for real experiences and value local tourism, calm, and places with fewer crowds of people even more. The focus is on feeling like a local, not a tourist.

Sincerity, honesty and transparency in messages is an excellent tourism marketing strategy.

When carrying out your marketing plan, keep the iceland mobile database following in mind: 91% of travelers use Google to search for accommodation and 77% do so by searching for specific keywords related to accommodation and destination.

It is therefore essential to increase your presence in the sector by introducing reservations, flights and destination suggestions. Online reputation is essential for the survival and success of any type of company, but in the case of the tourism sector its importance is even greater.

We recommend that you understand all the factors necessary to achieve optimal positioning in Google, both organic and paid, by studying user behavior during their searches.

3. Segment your audience
It is extremely important to do a good job of segmenting your database to find new niches and adapt your messages. You must know which audience you need to target, which could be local, national or even indigenous communities.

In addition, having a good database will allow you to act quickly and in a focused manner according to the needs of the moment. Without a doubt, this is a medium-long term version.