Not to be confused with redesign or facelift!

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Rebranding is often equated with rebranding or lifting. Although few people know what these terms mean, it is worth imagining the differences in marketing concepts in order to avoid making mistakes in the field of correct nomenclature in the future. Reconstruction or adaptation of graphic elements to modern trends is typical for facelifting. Only visual aspects can be changed. In the case of redesign, the situation is somewhat different. In fact, graphic aspects are modified, but only those that do not bring the expected results.

When is the best time to rebrand?
When deciding to rebrand, it is important to consider UAE cell phone number list the need to develop comprehensive action plans with a thorough analysis of the consequences. This is not a cheap undertaking and when deciding to implement it, the costs and losses in case of failure should be taken into account.

The list of reasons why you might want to rebrand is really long, although the most common ones are: launching a new offer on the market, merging with another company, the need to change or expand the goal, the desire to improve the brand, image, changing the company's strategy or eliminating errors that have arisen in the communication process.

It's time to implement changes
How to inform about this type of activity within the company? It is necessary to inform almost all employees about upcoming changes. This leads to improvement of the process of implemented changes. How to carry out rebranding step by step after the initial identification of problems or outdated, unverified image solutions of a given brand?