Now we will explain each one to you, don't despair!

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Google Ads : This platform is the best for you to advertise on Google, Gmail or YouTube. You can run search campaigns, i.e. active user searches for your product (keywords are key here!); video campaigns, the most well-known of which is YouTube advertising, as types of video ads there are Trueview, bumper ads and outstream ads; and finally shopping campaigns, which are those that show product sheets with a description of the product (information, price, title, etc.) to sell it.

Bing Ads : This is another platform that offers canada mobile database pay per click (PPC) on both Bing and Yahoo! Search. In some countries, although its traffic is unmatched compared to Google, it is worth considering as it can bring you cheaper clicks. Something to keep in mind is that many computers come with Bing pre-installed as a search engine, in fact in some corporations it cannot be changed. This search engine is Microsoft's advertising solution and displays ads at the top, bottom or right of search results on Bing, Yahoo! and MSN. It is most important in the United States where it accounts for 5% of searches.

Facebook Ads: As the name suggests, this platform is designed to run advertising campaigns on Facebook (it's Google's main rival). The benefits are that you can segment your audience, so that you can reach those you want. Within Facebook, there are different types of campaigns depending on the objective of your ad. Maybe you want more traffic to your website, for people to click on your ad, visit your website, or improve the reach of your posts. In short, it's ideal that, if you're not familiar with how to use Facebook Ads, you go in and get to know the platform better. There's a lot to do there.