Specialists from the AdButton company

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Tell in detail how to create a banner that will attract a lot of attention. Design How often do you see the same ad units on the Internet? When you go to a website, you realize that something similar has already been somewhere, and you simply scroll down the page. Today, you can’t surprise anyone with a regular rectangular or square banner; you need something more powerful and interesting. Haier Refrigerator To attract users' attention, you need to not only think outside the box when creating banners, but also make the banners themselves non-standard.

For example, in the image above there are seemingly Namibia cell phone number list simple refrigerators of different colors, but this image makes you stop and look at it in more detail, and then an optical illusion in the form of a ladder opens before your eyes due to the different distances of the refrigerators. In addition to geometric shapes, you can add rich colors, but the main thing is not to overdo it to attract even more attention from users. OBI paint You can highlight a banner on a page not only with a bright color, but also use unusual images that will definitely make the user stop for a moment to look.

But it is necessary to take into account that the creative itself must be related to the advertised product, otherwise it will simply be clicked, and you will not get the result. The interaction in this chain occurs as follows: the user scrolls down the page, sees a cool, bright, eye-catching banner , stops, goes to the text and clicks on the image, going to your site. Specific measures to overcome banner blindness There are many ways to overcome banner blindness , but the main thing is to make sure that they do not contradict the overall concept and fit harmoniously into the page design.