Once the different segments and clusters of users have been identified, implementing the most effective strategy and personalizing the customer experience will be even easier and more immediate:
High spenders, recent buyers and frequent buyers can be the best brand ındonesia mobile database ambassadors and could be hired for new product launches;
Most loyal customers who buy often, even if they don't spend much, can be incentivized to purchase higher value products, perhaps with personalized product recommendations;
Customers who haven't purchased in a long time, but have purchased a lot in the past, could be re-engaged in surveys to get feedback and ad hoc promotions;
More offer-sensitive customers could be rewarded with product offers, even at higher prices, but still in line with their recent purchases;
On the other hand, we may send periodic offers to customers who have the lowest values in terms of frequency, monetary and recency.
In the era of customer experience personalization , knowing your audience is the first step to implementing successful marketing strategies. The RFM matrix represents, without a shadow of a doubt, one of the most effective models at this stage because it allows you to identify, empirically, the user clusters that are most interesting to work on and allows you to focus on the most effective strategy to engage them.