While the qualitative data we collect in the first phase are essential to understanding the activities to be implemented and the channels to be used to reach the typical customer, they cannot be considered exhaustive.
In fact, much more information can also be collected during ongoing campaigns : think, for example, of the Browsing Behavior , rather than the Qualitative Data collected through specific lead generation and lead nurturing activities , or portugal mobile database the Data regarding the purchasing process such as products viewed, added to cart, deleted and purchased in addition to all the Quantitative Data on the customer journey .
All this information is essential not only to enrich the buyer persona profiles, but also to better refine the strategy, optimizing workflows and activities based on user behavior .
As can be easily understood, in such a context, the use of technological solutions such as Customer Data Platforms can really make a difference, offering the possibility of collecting data from multiple sources and normalizing them at the level of a single customer view. All this translates into the possibility of profiling and segmenting your audience in an advanced and dynamic way , first, and then personalizing and improving the customer experience .