Blendee Platform
Welcome emails , birthday offers , abandoned cart workflows : if you run an eCommerce site, you will have already encountered these eCommerce marketing automation activities.
Well, if it hasn’t happened yet, now is the right time to dig deeper and learn more about singapore mobile database some of the activities that can quickly boost sales .
And if you already know them, don’t worry! In this new article, you will find many interesting ideas to increase your performance, thanks to the help of Blendee !
Before we get into the nitty-gritty, however, a brief in-depth theoretical analysis.
Workflow : at the heart of the eCommerce marketing automation strategy
The term "workflow" is generally used, in the business environment, to refer to the management of work processes through the adoption of models that allow complete or partial automation.
In marketing, this translates into the possibility of defining a series of actions that are automatically carried out when certain conditions (triggers) occur .
In this case, marketing automation platforms such as Blendee will provide the technological support that allows the implementation of the activity , whether it is for example sending a newsletter or an SMS, or the real-time personalization of on-site content.
Workflow encapsulates the essence of an e-commerce marketing automation strategy: sending the right message, to the right person, at the right time .