Can woke marketing be done well?

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In 2016, Patagonia, the outdoor clothing company, decided to give all of its Black Friday profits to environmental groups working to combat climate change. The impact was astonishing: they increased sales by $10 million, which is a 300% increase over the previous year. CEO Yvon Chouinard said, “It cost us a ton of money because it was all revenue. But 60 percent of the customers were new buyers. Sixty percent. It was one of the best business things we’ve ever done.” The key is in the last word: done, not said.

What Patagonia's example teaches us is that the public lebanon mobile database prefers brands to speak through actions. As many experts point out, it is about moving from storytelling to storydoing. Instead of making expensive feature films to tell an opportunistic story that has nothing to do with the brand, it is better to carry out meaningful actions that are aligned with the company's values. Perhaps then we will see brands that, instead of selling empty symbols, invest in being socially and environmentally responsible. If this is the future of woke advertising, it can be something very positive for the industry. Greater responsibility and transparency. What do you think? Let us read them in the comments!Before you start reading this post, we want to ask you a question: Do you think press releases are important in your marketing strategy?

If your answer is no, this material will self-destruct in five seconds. If the answer is yes, you will still be reading these lines.

Because press releases continue to be a very, very important part of disseminating relevant information about your company, generating brand recognition, reaching your target audience in a more defined way and generating potential clients.

But, you need to know how to write a press release that journalists can't miss. That's why it's important to have a press release example where you can see the process of creating one that will grab attention.

Do you want to know how to write a press release? Keep reading, because we will not only tell you how to write a press release, we will also tell you what to do once you finish writing it, to ensure proper distribution.