Number of clicks * Cost per click = Cost of contextual advertising.

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Advertising budget

CAC (customer acquisition cost)
Customer Cost. The sum of all costs to attract a customer who made a purchase.

Monitoring these indicators will allow you to effectively track the results of the contextual advertising specialist’s work and make adjustments to achieve the set goals.How I conduct canada mobile database competitor analysis when setting up contextual advertising.

What I pay attention to, what information I collect and how I format the analysis data.

A company's competitors in real life and competitors in search engine ads or advertising networks are different things.

Why I analyze competitors
For example, a car service. In a small town there may be 50 similar companies, and 10 are advertised on the Internet. To find out who these 10 companies are and how they attract customers, a competitive analysis is carried out.

Collection of the semantic core, grouping of queries, texts and creatives of advertisements, structure and formats of the advertising campaign will be based on the analysis data.