2 – Preferences change:

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The preferences of each consumer are not immutable. Instead, they can change based on seasonality, working date, urgency of purchase, among other factors. And you, the retailer, must know how to take advantage of this fact. It is necessary to create the appropriate communication for these occasions;

3 – Every consumer has a path:
A consumer can start a contact with your albania number data through a blog, another through Youtube and another through social networks. They can do it from a physical store or from the virtual store chat, etc. Each consumer starts the journey as they wish and, in the Full Journey approach, your company must be prepared for this.

4 – Changing needs:
The same consumer may want to buy blouses in the winter and tank tops in the summer. He may save money to buy a new smartphone on Black Friday or Consumer Day. In fact, your marketing communication and Inbound Marketing must adapt to these changing needs.


Inbound marketing in e-commerce
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