LIVE TRADE IN BRAZIL: STATISTICS

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uma 2020 survey cited by the Emplifi blog shows that in Poland, Spain, France and the UK, more than 40% of consumers expressed interest in purchasing electronics during live broadcasts on e-commerce websites and applications. In the United States, e-commerce revenue from live shopping is forecast to triple by 2024, reaching $35 billion, according to a Statista study .

It is worth noting that the live commerce market has grown worldwide especially during the Covid-19 pandemic. According to another study by Statista , the share of respondents who made purchases during algeria number data live streams increased by an average of 76% worldwide during the pandemic. Among the regions included in the survey, Europe recorded the highest growth during the period with 86%, followed by the Middle East (76%) and North America (68%).

The market for live commerce is growing stronger. To give you an idea, according to Data from the VTEX blog , over 88% of Brazilian consumers have already communicated that they want to participate in live shopping in the future. Here, among other things, brands such as American stores are using the function extensively.

But, for now, in Brazil, according to the E-commerce Trends 2024 Survey conducted by Octadesk and Opinion Box with more than 2,088 online consumers over 16 years old, 50% have already purchased products after seeing a live of any brand, company or influencer . Recalling that in the 2023 edition of the same survey this number was 46%. Of the consumers who have already purchased through live , 14% have done so only once, 28% have done so a few times and 8% have done so often.