Here is an example:

[kexej28769@nongnue]

You will also want to demonstrate how your client is ranking compared to their key competitors and provide specific examples of improvement.



"Although rankings have dropped for 5 of your bahamas number data keywords, your overall search visibility has increased by 7%, and you are ranking higher than your competitors for all 5 of those keywords."

It's important to ground your client's expectations by reminding them that week-to-week fluctuations in keyword rankings are normal, and comparing rankings over a longer period of time is often more representative of actual performance.

Page optimization
A great way to add more detail about keyword rankings to your custom report is with the page optimization modules. The Page Optimization Tool allows you to connect a specific page on the site you’re tracking with a target keyword to see a report on how well that page performs for that keyword. This is especially useful if your client has a specific set of keywords they need to rank for. The Page Optimization Tool suggests what you can do to improve your ranking chances, and will show you what you’re already doing that’s helping your client rank where they are now! When you add page optimization modules to your report, they can not only show you improvements you made to specific pages and how rankings changed for those keyword/URL pairs, but they can also highlight pages you aren't already working on that could be good opportunities for optimization.