Looker Studio as a backup for UA is best for anyone who is familiar with the tool. Since the final backups will be static PDFs, it is also important that you don’t need interactive reports as a backup of your web analytics data.
Our score
Backup Completeness Score: 4/10
Learning Curve: Medium
Time: 8 hours per view
Cost: Free
Data visualization is built into the report
Control over presentation of reports and engineer data branding
Familiar tool for those who use Looker Studio
Disadvantages of using Looker Studio as UA backup tool
Requires using two tools to get reports generated.
Raw data is not stored in the reports, just aggregated data and the visualization.
Solution stops working when UA API ends, so it will break if not downloaded before.
No ability to drill down on downloaded reports or compare across date ranges.
Time consuming solution with very little real world benefit.
7. UA Export to CSV
You can export UA reports to CSV files and use these as backup for your data. We have described the exact steps you need to take in another article about how to backup Universal Analytics as a bunch of export files.
UA export csv report
For whom is this solution?
This solution is ideal if you don’t have technical skills and if you only want to have some basic UA data of a view backed up.
Main advantages of Looker Studio as UA backup tool
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