The graph shows that the most emails are sent on Thursdays, and the least emails are sent on weekends. However, the lower percentage on weekends still suggests that marketers are sending emails on weekends, perhaps taking advantage of lower inbox traffic on those days.
However, open and click-through rate data does show that the most activity on the receiving end is Monday through Friday, with Thursday being the most active.
Activity is likely to be lowest on Mondays and Fridays, which could be for several reasons.
“If open rates are important to you, Monday is considered the worst day to send a lot of emails,” said Kevin Gang, CEO and founder of Comm100, in Timing is Everything: What’s the Best Day to Email Your Customers? “This logic again relates to the theory that most people spend the majority of their inbox time at work. When you get to work on Monday, you immediately start deleting any emails that seem junk or vk database unimportant, so your inbox isn’t as overwhelmed.”
that people are preparing for the weekend and are less interested in what's happening in their inboxes.
Time of day
We’ve discussed the days of the week that are most likely to attract your audience, but what about the time of day?
Do people check their email first thing in the morning? How about late in the afternoon? Knowing when your messages are likely to be viewed will help you decide when to send your marketing campaigns for maximum effect.
First, I want to take a step back and discuss data on email behavior that provides insight into how recipients treat incoming emails… and why hitting the email sweet spot is critical to the success of your marketing campaigns.
Studies show that most emails will be read the same day they are sent. In fact, emails are most effective within 60 minutes of being sent , which is when 23.6% of them are opened. After 24 hours, the chances of your email being opened are almost zero. Therefore, you really want to get your email in front of your recipients at a time of day when they are most likely to open it, because the longer your email sits, the less chance it will be opened.
The data also showed that:
Messages sent in the afternoon have a better chance of being noticed and thus achieving better results: up to 10.61 % open rate and up to 2.38% click-through rate.
The main activity times for recipients are 8am to 10am and 3pm to 4pm, with the highest average open rate and click-through rate reaching 6.8% .
Don't read too much into these numbers. These percentages are averages across industries. To many people, this will seem very low. In some cases, open rates are closer to 30% or higher, and click-through rates are 15% or higher.
MailChimp’s analysis of its email campaigns found similar results, showing that email open rates peak after 2 p.m.