Gen Z is looking for authentic, engaging content that prioritizes entertainment over conversions. They’re looking for posts that break the mold and challenge what’s expected from brands and creators.
LinkedIn Groups are about building community and fostering amazon data relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. They’re also an excellent way to find and learn about your target audience in a more concentrated space.
Four out of five LinkedIn members drive business decisions. And LinkedIn audiences have twice the buying power of the average online audience. Imagine the boost these community-centric Groups give to your LinkedIn marketing.
In this article, we’ll explain ways in which LinkedIn Groups can benefit brands. We will also walk you through how to join groups on LinkedIn as well as how to create a group on LinkedIn.
Table of contents:
How to find and join groups on LinkedIn
How to create a LinkedIn Group
How are LinkedIn Groups helpful for Brands?
Examples of successful LinkedIn Groups
What are LinkedIn Groups?
LinkedIn Groups provide an intensive space for members to engage in meaningful conversations around an industry or topic. By asking questions and sharing expertise, members can build deeper relationships with each other. This creates a robust community within LinkedIn.