Sprout Social
Sprout Social has built-in competitor analysis tools that show you everything you need to know about your competitors’ social media performance on one page. Whether you’re looking for post volume and botim data frequency, hashtag usage, post type or audience growth, Sprout will aggregate that information into an actionable competitor intelligence dashboard.
Screenshot of Sprout Social Instagram Competitor Report showing competitor activity, follower count comparisons and a graph of audience growth over time.
Ahrefs
Ahrefs isn’t just for keyword research. It’s a powerful competitive intelligence platform. Their batch analysis tool is excellent for competitor intelligence, surfacing stats like domain authority, number of referring domains, estimated organic search traffic and estimated number of keyword rankings. The Ahrefs Site Explorer tool can even show backlink growth—providing valuable insight into how your web content strategy stacks up.
G2
If you’re in the restaurant game, Yelp and Google Reviews are extremely important. There’s an equivalent for software companies in G2, a peer-to-peer software review platform. By searching your product category, you can see how you measure up to competitors. With information on market segmentation, industries and user personas, G2 holds a wealth of competitive intelligence information.
Craft.co
Craft.co helps companies evaluate supplier risk, but it’s equally useful for evaluating competitor intelligence. The platform makes financial, operating and HR information readily accessible and refreshes in real time. You can find everything from operating location data to current stock price to their most recent press releases with the press of a button.