Failure to future proof

[kexej28769@nongnue]

As I said before, if you're planning to grow in the future, just make sure your domain matches your future plans.

⃠ Exact matching domains
There’s nothing inherently wrong with exact match domains. It’s just that you can’t expect to launch a microsite with a bunch of keywords relevant to your business in your domain and just set it and forget it and hope that the keywords in the domain alone are going to get it to rank. That doesn’t work anymore. It hasn’t worked for a while. You cameroon number data to actually add value to that microsite.

Maybe you've decided it makes sense for your business. That's great. Just make sure you put resources into making it valuable beyond the keywords in the domain.

⃠ Excessive scattering
One thing I like to say is, “Would you rather have 3 websites with 10 backlinks, or 1 website with 30 backlinks?” This is just a way of saying that if you don’t have the resources to dedicate equally to each of those domains or subdomains or microsites or whatever you decide to launch, it won’t be as strong.

Typically what I see when I review a customer or client's domain structure is usually one standout domain that has all the content, all the authority, all the backlinks, and then the others are just kind of victimized and they're usually stronger than each other. So while it's entirely possible to have separate websites, just make sure you don't slice them up so much that you're spread too thin to do anything useful on the SEO front.