Use a social listening tool to tap into trends in a way that resonates.

[shaownhasan]

According to a Q2 2023 Sprout pulse survey, 49% of marketers say identifying and responding to emerging trends on social media is the biggest challenge in managing their brand’s social presence.

A text-based graphic that says "49% of marketers say identifying and responding to emerging trends on social media is the biggest challenge in managing their brand’s social presence."

It’s a needle-in-a-haystack effect for social media marketers. To business owner data create content that resonates with your target audience, you have to sift through an endless stream of content to figure out what’s relevant.

When done manually, this looks like a lot of scrolling. Thankfully, social media management tools and process adjustments can keep you on trend without blowing up your screen time.

Solutions:
Make trendspotting a collaborative effort. Don’t attempt to keep up with rising trends all by yourself. Instead, crowdsource ideas by asking teammates about what they’re seeing on their feeds.
Nailing your voice-of-customer is crucial to creating effective trend content. Audience insights from a social listening tool help refine your message so that it’s current and relevant.
If there’s not enough time to create net-new content, opt for strategic engagement plays. Commenting on viral videos or content from relevant creators can generate as many impressions as a feed post.
One of the biggest challenges social media teams face isn’t taking place in inboxes or timelines. It’s on the job boards.

Hiring social media professionals has become quite a challenge in today’s ever-evolving landscape. The demands placed on social marketers have skyrocketed. It’s no longer enough to be a strong strategist or copywriter. Brands now seek individuals who excel in creating engaging content across various formats, all while possessing a firm understanding of internet culture.