Untapped social features brands should know about

[shaownhasan]

You’ll also need to consider how frequently to post on each fantuan data platform to reach the desired engagement level.

Among the commonalities, there are also some unique gems. Here are some lesser known features that can benefit your brand.

Instagram Guides
Instagram Guides are a curation of published posts featured separately on your profile. Guides are like Story highlights because they can help your audience find specific content that interests them long after you initially posted.

A screenshot of Grove Collective's Instagram Guide Plastic-free Products at Grove.

There are three different kinds of Instagram Guides:

Post Guides: Curate posts around a specific theme, share helpful resources and curate listicles.
Product Guides: Bring eCommerce products into the spotlight.
Place Guides: Curate a guide using posts with specific geotags.
LinkedIn Showcase Pages
Showcase Pages are an underrated LinkedIn feature that help brands that cater to multiple segments or offer several types of products.

You can target audience segments with dedicated Showcase Pages based on different criteria like interests, preferences, professions and more.

YouTube cards
YouTube cards are link cards that pop up throughout a video to direct viewers to other related content. You can add cards to promote another video, a playlist, a channel or an external link.