This brings fans closer than ever to influencers and celebrities. This feeling of intimacy creates a special bond : users can exercise at the same time as a fitness star, follow their routine live, listen to their idol sing, cook at the same time as their favorite chef, ask questions and get a live answer, be part of a conversation between two or more celebrities, etc. They can therefore live a more personalized relationship and experience than ever before.
During the lockdown, the use of Instagram The nurse database service, which was mainly a communication channel for influencers, has gradually been used by artists or athletes to create moments of conviviality with their fans in particular. For example: tennis players Stan Wawrinka and Benoit Paire have started to organize virtual aperitifs .
Yoga class given live on Instagram Live on April 4. Philippe Lopez/AFP
At the same time, the nature of the content has evolved to adapt to needs and create daily routines for confined users : playing sports, getting away from it all, meditating, laughing, etc. On average, broadcast times have increased for an audience with more time in confinement.
Live has indeed evolved
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Shishirgano9
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