Cookieless future: 6 steps to prepare

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Cookies are small amounts of data that a server sends to a web browser, which stores them on a computer or smartphone. The files store information about user activity and can monitor customer interests. Cookies can be used without the user's knowledge to create statistics and reports or target advertising. A cookieless future can therefore mean a significant impact on your advertising campaigns.

For the past two decades, cookies have been a cornerstone of digital advertising . They made it easy to track users' behavior across the internet and serve them tailored advertising. All of that will have to change with a cookieless future.

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In 2018, Apple ended support for third-party cookies in its albania phone number list Safari browser, and Firefox has followed suit . Google plans to do the same in Chrome in 2022. This is in response to growing consumer concerns about the security of their personal data online – according to surveys, 80% of consumers do not feel in control of their privacy. The cookieless future is just another consequence of protecting user privacy.

Cookieless future means a big step into the unknown for online advertising. Digital advertising will still rely on third-party cookies until 2021. In 2022, new technology will have to come along to replace this and provide advertisers and marketers with the data needed to accurately target ads.
Cookieless future is a big change that will have a big impact on online advertising
The end of third-party cookies (cookieless future) is a win for the privacy of ordinary users, but unfortunately it is also a big blow for marketers and media houses who do not know how to target advertising without cookies.