Writers: Create long and short-form content with proper spelling, grammar and follow on-page SEO best practices. They develop written content that combines storytelling and brand guidelines to educate instagram data , persuade or engage with your audience. Some types of content they write are ad copy, website copy, ebooks or whitepapers.
Graphic designers: Crafts striking visuals that capture the interest of your audience. They create a variety of content (charts, logos, graphics, etc.) that line up with your brand’s visual identity to synthesize content in a shareable format that goes beyond text.
Video editors: Edits raw video content by cutting footage and improving audio. They use storyboarding and scripts to create videos for social and other platforms.
Editors
Editors review every piece of content made by the content marketing team to ensure it’s error-free and meets a high standard of quality. They also make sure content aligns with brand guidelines to create a cohesive brand identity and experience. They’re often the key to scaling content production through freelancers, as they can maintain quality while increasing quantity.
These are some of the responsibilities of an editor:
Checks word choice, style, tone and brand voice on every piece of content.
Manages the editorial calendar so scheduled content is published on time.
Collaborates with content creators to deliver high-quality content pieces.
Edits/writes existing and new content.
Social media manager
A social media manager promotes your content marketing assets on social media channels to build an audience and direct them back to your website. They have extensive knowledge of social media marketing strategies to improve the chances of your audience engaging with your brand.
Some content creator roles and their responsibilities include:
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