Budget requirements for a low CPA
Budget settings affect the performance and optimization time of campaigns. For campaigns with the "Target CPA" bidding strategy, Google recommends a daily budget that is at least 15 times the target CPA. For campaigns with the "Maximize conversions" bidding strategy, Google recommends a daily budget that is at least 10 times the expected video CPA.
The table shows how long it takes to optimize a campaign, depending on your budget:
Convert TrueView for
Instead of recreating video action campaigns, you venezuela phone number list can also convert old TrueView for Action campaigns. To do this, you need to copy the standard ad groups from the TrueView for Action campaigns and paste them back in as a responsive ad group. This will convert the existing TrueView for Action campaigns to video action campaigns. You can find detailed instructions here .
TrueView for Action campaigns become video action campaigns: Conclusion
With a video action campaign, you can achieve more conversions at a lower cost while reaching new potential customers. Thanks to constant optimization, the CPA is kept as low as possible. By combining in-stream ads and discovery video ads, the ads within a campaign are shown not only on YouTube, but also on other platforms. The new campaigns are particularly suitable if you want to increase the reach and awareness of your company or product while also increasing CPA performance and efficiency. Thanks to the optimization factor for video action campaigns, Google offers the opportunity to optimize campaigns according to Google best practices . We will see in the near future whether the new video action campaigns keep their promises.