How the Instagram Reels algorithm works

[shaownhasan]

A green and teal graphic that reads what is the Instagram algorithm? The answer below the question reads, the Instagram algorithm is the set of processes Instagram uses to understand what users like. The platform uses this information to show people more of what they enjoy by predicting what content someone will find interesting and engaging.
How does the Instagram algorithm work in 2023?
Each section of Instagram has a different line data algorithm that uses unique “signals”—or information about the post, person who posted or user—to predict what users will like the most, and what should be prioritized in their Feed or Explore Page.

From the time you publish a post to how often someone “likes” your content, these signals are all weighted differently on each part of the platform to rank posts. For example, when clicking through Stories, people most likely want to see content from their friends. But if they’re browsing Explore, they want to see something new.

At the end of the day, Instagram’s goal is to make users’ time on the platform worthwhile by showing them what they’ll like and what’s most relevant to them.

Let’s answer the question “How does the Instagram algorithm work?” with help from their blog by looking at how each part of the platform ranks posts.

It’s no secret that Instagram Reels are crushing the reach game. Instagram famously went all-in on this format when it first launched, and so did many social media managers.

Reels are meant to entertain, so the Instagram Reels algorithm aims to prioritize entertaining, funny and inspiring videos. For example, this Reel by Figo achieved over 3 million views—while it’s funny, it also states what their business is all about.