Landing page that converts: 7 tips on how to do it and what to avoid

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A landing page is like a magazine cover. When we choose what to read at the newsstand over the weekend, it is the cover that usually determines our choice. So let's take a look at what such a "cover" of your online presentation should look like and let's acquire new customers together.

What is a landing page?
The English term landing page refers to the so-called target or impact page of a website (sometimes literally translated as "landing"), to which its creator or operator tries to direct users. This is because it contains content that directly leads to conversion ( I wrote about how to get conversions from Facebook and Instagram ads here ), i.e. an important action such as a purchase, order, registration, etc.

A quality landing page has all the essentials mentioned in this cayman islands phone number list article. If you forget any of them, then don't be surprised if the results are not as you expected.
Don't forget all the essentials of a landing page
As a term, it falls into several areas. In addition to the basic field of website creation, landing page is also often used in e-commerce and internet marketing, which is very important nowadays and I have already written many articles about it. Articles on this topic can be found here .

This short description already shows that a landing page, like the homepage, should meet high standards for overall attractiveness (from eye-catching graphics to catchy copywriting, text alignment , or an excellent CTA). Its success is directly reflected in the conversion rate values.


generally various subpages with calls to action ("Fill in", "Contact us", "Share", "Enter", "Learn more", etc.).
The location of this page in the web structure also depends on the method of use. For example, if it is a special offer only for email newsletter subscribers or fans on a social network, it is advisable to hide it in the regular and visible navigation so that users for whom the promotion/discount/message is not intended cannot access it.