7 important metrics for SMEs that you should know

[sumonasumonakha.t]

Now that you know the importance of metrics, we present the main indicators that you should know and apply taking into account your business model.

They will certainly be of great help to you and will guide you safely along the most reliable path. Take a look.

1. CAC (customer acquisition cost)
This metric allows you to discover how much your financial investment cost to transform a potential fusion data client into an effective client.

The way to get the result is by calculating everything that was spent on marketing in a certain period of time.

Once you get the total spend, you divide the result by the number of new customers who made a purchase in that same period. This way, you can determine whether your spending is being effective or if you are spending too much.

For example, if you realize that you spend $1,000 per customer per month, but each new customer only generates $800 in revenue, you are running a loss, which indicates the need to review your strategy.

It is important to note that this only applies to the customer's first purchase. In subsequent purchases (if you have not made any new investments to encourage him to buy again), the customer's value will be equal to that of his purchase.